Origin Story: Mark and Issac, True Corp. The two childhood friends behind True tell the whole story in their own words: growing up around Mulberry, family and church roots, and how the True family of companies was built.
Read the transcript ▼
I'm Issac Turpin I'm originally from O'Berry Florida my name is Marc Luber and I'm born and raised Winter Haven Florida Oh my parents great great people ministers my mom and dad our assembly guy pastors and pastor Church him in Mulberry Florida for almost 20 years just recently moved down to the Sarasota area England they took a church over there it's thriving booming my whole family is involved my parents are actually ministers and grew up all my life in church and my parents believed strongly in doing what's right for others and not necessarily to bring a profit and so we grew up in a business but a non profit business so that's that's how I knew it to be is helped people regardless of how bad of a situation it puts you in financially my parents pastored a church so a lot of people think that church is you know it's just you know ministry and all this kind of stuff but is a hundred percent of business as well I mean you have a light bill you have a mortgage and you have a family that you have to take care of so it's just magnified in in doing ministry so right away is being a young child I learned the ins and outs of how to deal with people you know and people's problems and creating a solution for that and that's carried over into business I grew up remembering that you're only as good as the person you can help and putting yourself in a position to where you can you can do something for somebody maybe maybe a little thing to you but it could be a huge impact for that person as they go through life sometimes people never forget that the thing you did for them in the position you put them in to to better their life one of my first experiences that my mom said that my mom and dad talked about the light well we did he was gonna do business I wasn't allowed to fly of course I had chores that I had to do you know you know a lot of play until these chores are done and one of them was mowing the grass and where I grew up with a big yard so my friends came over like hey we want to play you know everybody was allowed to play it I'm like I can't talk mowed the grass so what I did is I enrolled all my friends I said hey listen you have a lawn mower you have a lot more and you have a lot more if you guys bring your lawn mowers over and we all start cutting the same time we'll have this done in like 20 minutes and I can play it right away a good idea so I got all my friends out there mowing with me I'm bringing them I'm not even mowing and my mom comes in and she's mad at me and she's like you cannot have the mother kids more than our grass that is so embarrassed in my dad's I uh you know if he can if he can enroll them him Oh in the grass I don't care how it gets done just as long as my grass is mowed and it's still a story that we tell the day we kind of laugh about how that's carried over and into my life I think my first work experience was I went to Hungry Howie's Pizza and went in there and said hey I'm a cook I can do it I'm you know fifteen years old and they said sure no problem give you the job I was like super impressed happy I came back the next day and they had this big costume they want me to put on it was like a pizza guy's costume they told me to go out by the street wear the costume and I was like no you know I can't do that and he said you know if you don't do that you don't have the job so I had to make a decision at 15 is what am I willing to do to work and to provide and at 15 I got out there and danced around and I noticed that while I was out there I thought about it as a positive and said if I'm doing this and getting paid then this is this is what my life could be as long as I enjoy myself that it's not necessarily working you're just having fun and getting paid we have a mutual friend I guess we would call him our best friend moved to Melbourne Florida when about nine eight ninth grade and immediately became best friends with him his name's Dustin Whitney and every day I would hear oh my gosh man I'm so glad that we met you're just like my old friend you guys talk same you do the same things like I'm so glad I mention because I was heartbroken moving away and so I thank God for you because you know he would tell me all this stuff and of course we had a little jokey pic oh my gosh you're just like him I'm like no no he's just like me you know and now my there's nobody like me you met the better of her you know and all this kind of stuff not having met Marc at all just you know hearing things through Dustin about how much we were like and we met we were about 15 years old Dustin had a like a get-together at his house and Marc came over to the area and instantly you know we kind of hit it off and just been friends ever since I actually met Issac years back we had a mutual best friend and I got a chance to go out there and hang with Issac I felt a lot of jealousy with Issac cuz we shared a same mutual best friend so seeing him do things was always like well I can one-up him and I can shoot basketball better or I can do this better it was always a competition at the beginning just to outperformed for our mutual best friend as time grew our friendship grew as well our best friend actually ended up moving away and left us in a position to where we wondered why somebody could be so close to each one of us maybe we had a bond that we weren't aware of and that friendship was there all along and it was a super close bond with me and him always that what started out to be competition ended up being a way to promote each other and say man you're better than this you can do this pushing it and driving each other which is what ultimately drove us to our success is constantly being behind each other pushing each other to the next level you know me and Mark did multiple sales jobs together and you know this fad this fad telecommunications was a big one doing the the cell phone industry right when it was just not everybody had cell phones I was coming from you know pagers and a you know Nokia phones the old black phones and we got into that that market there and doing telecommunications and instantly realize we kind of we kind of had a gift and took a store that was I think number 63 in the state and we took it with an having the store for three or four months we took it to be in the number one store in a state and realized pretty quickly that we had a good niche for for doing sales and just doing business together and in we were though ideas off each other and how's this work and we just started doing that for life you know just one of those people that you can always pick up the phone and no matter where we were at in life we could kind of just pick it right back up and throw ideas off each other we always pushed each other there's no saying that you know iron sharpens iron and it's the truth you know a little bit of competition a little bit of hey I think you do this and I see this and and we just thought we weren't well together and so initially the business was just honestly just a way to to let's make some money I mean he's got a family out of here we got a let's just we got to pay some bills you know and hey this could work and this could work and and it was just something that we were doing just you know honestly just to make some money but we have really big dreams we did and and we saw that money is just a very small aspect of business I mean there's a lot of different ways to make money and you know so we started building a business together you know we start say hey this is something that's real this isn't just you know hey I made it I made 300 a major you know it wasn't that it's like this is this is a real thing here and we can we can kill two birds with one stone we can make a living and provide for our families and we can help people which is really at the core of who we are I think at the very beginning our whole plan was to do something to where we felt like we were helping somebody else we felt like both of our jobs were great jobs but we were alone in those jobs and we were able to help anybody so we got into a situation where we felt like we could get to be a part of our friends lifes and help families and the initial approach was let's just get enough to pay our bills and make ends meet and if we can help families in the process and hang out with our friends it's a win-win so moving forward that was our expectation is to grow this company as the ability to just provide for our own families and we took it from there I believe in this company number one is because of who uh who I'm doing it with the staff that we have and because of the the principle that's behind it you know we never grew up neither one of us said you know hey I want to be a plumber or hey you know when you're in school like what do you want to be I never raised my hand like I want to be a contractor you know it's never was was the goal or the or the dream what it was was how can I do something where I can use my talents where I can use my abilities where I can help people and make a living and through this business I've been able to do all four of those things I provide for my family we have a fantastic team here that we work with every single day and you know and there's there's motivation and there's a self-development and there's just you know there's a fan the atmosphere that's kind of what we brought into this business and that believes over into our customers and so these people that that call us to do work for them they may be in a real crisis with their with their property something can be really really minor that we fix and we've done jobs where people's lives have you know the houses are burnt down everything that they have is gone you know in an hour to span and it's so rewarding to come in and you know take over somebody's house that is is devastated and doesn't know what to do doesn't know who to trust here in a million different stories about you know this guy this guy this guy who do I use and to take them and say listen we care about you and we care about your house and we care about your home your life not just you know not just turning a profit and we take them from a disaster situation and really take it hand-in-hand with them take that project on and get to see it all the way to the end that's become super rewarding for us is to know that we are not only doing business that we're you know we're helping people you know and it's so it's rewarding we started this company we made our mind up that we're not the boss that God's our boss and when we classify ourselves as owners at the end of the day God owns this company we're just employees for him so we know it's gonna succeed because as long as we put him first and all that we do all these things that we want and desire will be added unto us and we know that if we continue to work under those principles that it's in God's hands you know that's a that's a tough question because obviously you know first of all the cliches come up is I want to be remembered as a good person as a you know and as a caring and giving person somebody that inspired people you know I want to leave a legacy I want my children to have something that they say home you know my dad built this you know all those things even though they're cliche they're the truth I want to be remembered as somebody who helped people somebody who inspired people somebody who built something that inspires other people that they can do the same if I can make it anybody can make it you know so that's what I want to be remembered I think I wanna be remembered as someone who not only made the changes in my personal life in my business life too to improve but to make changes in other people I don't want to just go through life knowing that it was all about me I want to make sure that what I'm doing impacts others gives them an opportunity to believe in their self and know that they can make it you know sometimes people don't have the greatest upbringings or the greatest starts in life but at any age and no matter what you've been through that the options are endless the book is is white it's your page to write and I think I want to be remembered as somebody that constantly reminds people that there's a better life you know to always improve always make your own story don't let anybody else determine your future you make your own decision the best is yet to come okay so first of all whenever I'm looking to bring somebody on board is work ethic is a really big deal in our in our generation right now you got to have the work ethic I mean my dad Mark's dad used to we you know we talk about it we joke about it now but they taught us how to work you're gonna work you know nothing's given to you and that's been a principle that we carry over into into the into our lives is that you're not own anything in this life and you got to go get it so we look for people that are not afraid to go get what they feel like they deserve you know not afraid to work hard we're looking for people that want to be better than they are right now that's a big thing so whenever we're trying to hire somebody we're not necessarily looking at skill set although that is important but skills can be taught but I can't teach work ethic I can't teach attitude so those are the things that we look for people that want to be better and that will jump on board with us and that we can help build something together I'm looking for somebody that's willing to get out of their comfort zone we feel like we have a rare thing that we can teach people and help them grow and somebody's just willing to learn willing to put the work in and and whatever it takes to improve their self and better their self because it isn't just about what happens at that nine-to-five it's what happens at their personal life and personal development so we want to see them grow in all aspects of their life we want to see them improve in all aspects so if we can get the ceiling off of them and show them that there's more to come than just what they thought they've known and help them on the unknown if they allow us to do that have the work ethic to back it up I think that that's the kind of guys that we're looking for in the future
About This Video
The two childhood friends behind True tell the whole story in their own words: growing up around Mulberry, family and church roots, and how the True family of companies was built.
Read the transcript
I'm Issac Turpin I'm originally from O'Berry Florida my name is Marc Luber and I'm born and raised Winter Haven Florida Oh my parents great great people ministers my mom and dad our assembly guy pastors and pastor Church him in Mulberry Florida for almost 20 years just recently moved down to the Sarasota area England they took a church over there it's thriving booming my whole family is involved my parents are actually ministers and grew up all my life in church and my parents believed strongly in doing what's right for others and not necessarily to bring a profit and so we grew up in a business but a non profit business so that's that's how I knew it to be is helped people regardless of how bad of a situation it puts you in financially my parents pastored a church so a lot of people think that church is you know it's just you know ministry and all this kind of stuff but is a hundred percent of business as well I mean you have a light bill you have a mortgage and you have a family that you have to take care of so it's just magnified in in doing ministry so right away is being a young child I learned the ins and outs of how to deal with people you know and people's problems and creating a solution for that and that's carried over into business I grew up remembering that you're only as good as the person you can help and putting yourself in a position to where you can you can do something for somebody maybe maybe a little thing to you but it could be a huge impact for that person as they go through life sometimes people never forget that the thing you did for them in the position you put them in to to better their life one of my first experiences that my mom said that my mom and dad talked about the light well we did he was gonna do business I wasn't allowed to fly of course I had chores that I had to do you know you know a lot of play until these chores are done and one of them was mowing the grass and where I grew up with a big yard so my friends came over like hey we want to play you know everybody was allowed to play it I'm like I can't talk mowed the grass so what I did is I enrolled all my friends I said hey listen you have a lawn mower you have a lot more and you have a lot more if you guys bring your lawn mowers over and we all start cutting the same time we'll have this done in like 20 minutes and I can play it right away a good idea so I got all my friends out there mowing with me I'm bringing them I'm not even mowing and my mom comes in and she's mad at me and she's like you cannot have the mother kids more than our grass that is so embarrassed in my dad's I uh you know if he can if he can enroll them him Oh in the grass I don't care how it gets done just as long as my grass is mowed and it's still a story that we tell the day we kind of laugh about how that's carried over and into my life I think my first work experience was I went to Hungry Howie's Pizza and went in there and said hey I'm a cook I can do it I'm you know fifteen years old and they said sure no problem give you the job I was like super impressed happy I came back the next day and they had this big costume they want me to put on it was like a pizza guy's costume they told me to go out by the street wear the costume and I was like no you know I can't do that and he said you know if you don't do that you don't have the job so I had to make a decision at 15 is what am I willing to do to work and to provide and at 15 I got out there and danced around and I noticed that while I was out there I thought about it as a positive and said if I'm doing this and getting paid then this is this is what my life could be as long as I enjoy myself that it's not necessarily working you're just having fun and getting paid we have a mutual friend I guess we would call him our best friend moved to Melbourne Florida when about nine eight ninth grade and immediately became best friends with him his name's Dustin Whitney and every day I would hear oh my gosh man I'm so glad that we met you're just like my old friend you guys talk same you do the same things like I'm so glad I mention because I was heartbroken moving away and so I thank God for you because you know he would tell me all this stuff and of course we had a little jokey pic oh my gosh you're just like him I'm like no no he's just like me you know and now my there's nobody like me you met the better of her you know and all this kind of stuff not having met Marc at all just you know hearing things through Dustin about how much we were like and we met we were about 15 years old Dustin had a like a get-together at his house and Marc came over to the area and instantly you know we kind of hit it off and just been friends ever since I actually met Issac years back we had a mutual best friend and I got a chance to go out there and hang with Issac I felt a lot of jealousy with Issac cuz we shared a same mutual best friend so seeing him do things was always like well I can one-up him and I can shoot basketball better or I can do this better it was always a competition at the beginning just to outperformed for our mutual best friend as time grew our friendship grew as well our best friend actually ended up moving away and left us in a position to where we wondered why somebody could be so close to each one of us maybe we had a bond that we weren't aware of and that friendship was there all along and it was a super close bond with me and him always that what started out to be competition ended up being a way to promote each other and say man you're better than this you can do this pushing it and driving each other which is what ultimately drove us to our success is constantly being behind each other pushing each other to the next level you know me and Mark did multiple sales jobs together and you know this fad this fad telecommunications was a big one doing the the cell phone industry right when it was just not everybody had cell phones I was coming from you know pagers and a you know Nokia phones the old black phones and we got into that that market there and doing telecommunications and instantly realize we kind of we kind of had a gift and took a store that was I think number 63 in the state and we took it with an having the store for three or four months we took it to be in the number one store in a state and realized pretty quickly that we had a good niche for for doing sales and just doing business together and in we were though ideas off each other and how's this work and we just started doing that for life you know just one of those people that you can always pick up the phone and no matter where we were at in life we could kind of just pick it right back up and throw ideas off each other we always pushed each other there's no saying that you know iron sharpens iron and it's the truth you know a little bit of competition a little bit of hey I think you do this and I see this and and we just thought we weren't well together and so initially the business was just honestly just a way to to let's make some money I mean he's got a family out of here we got a let's just we got to pay some bills you know and hey this could work and this could work and and it was just something that we were doing just you know honestly just to make some money but we have really big dreams we did and and we saw that money is just a very small aspect of business I mean there's a lot of different ways to make money and you know so we started building a business together you know we start say hey this is something that's real this isn't just you know hey I made it I made 300 a major you know it wasn't that it's like this is this is a real thing here and we can we can kill two birds with one stone we can make a living and provide for our families and we can help people which is really at the core of who we are I think at the very beginning our whole plan was to do something to where we felt like we were helping somebody else we felt like both of our jobs were great jobs but we were alone in those jobs and we were able to help anybody so we got into a situation where we felt like we could get to be a part of our friends lifes and help families and the initial approach was let's just get enough to pay our bills and make ends meet and if we can help families in the process and hang out with our friends it's a win-win so moving forward that was our expectation is to grow this company as the ability to just provide for our own families and we took it from there I believe in this company number one is because of who uh who I'm doing it with the staff that we have and because of the the principle that's behind it you know we never grew up neither one of us said you know hey I want to be a plumber or hey you know when you're in school like what do you want to be I never raised my hand like I want to be a contractor you know it's never was was the goal or the or the dream what it was was how can I do something where I can use my talents where I can use my abilities where I can help people and make a living and through this business I've been able to do all four of those things I provide for my family we have a fantastic team here that we work with every single day and you know and there's there's motivation and there's a self-development and there's just you know there's a fan the atmosphere that's kind of what we brought into this business and that believes over into our customers and so these people that that call us to do work for them they may be in a real crisis with their with their property something can be really really minor that we fix and we've done jobs where people's lives have you know the houses are burnt down everything that they have is gone you know in an hour to span and it's so rewarding to come in and you know take over somebody's house that is is devastated and doesn't know what to do doesn't know who to trust here in a million different stories about you know this guy this guy this guy who do I use and to take them and say listen we care about you and we care about your house and we care about your home your life not just you know not just turning a profit and we take them from a disaster situation and really take it hand-in-hand with them take that project on and get to see it all the way to the end that's become super rewarding for us is to know that we are not only doing business that we're you know we're helping people you know and it's so it's rewarding we started this company we made our mind up that we're not the boss that God's our boss and when we classify ourselves as owners at the end of the day God owns this company we're just employees for him so we know it's gonna succeed because as long as we put him first and all that we do all these things that we want and desire will be added unto us and we know that if we continue to work under those principles that it's in God's hands you know that's a that's a tough question because obviously you know first of all the cliches come up is I want to be remembered as a good person as a you know and as a caring and giving person somebody that inspired people you know I want to leave a legacy I want my children to have something that they say home you know my dad built this you know all those things even though they're cliche they're the truth I want to be remembered as somebody who helped people somebody who inspired people somebody who built something that inspires other people that they can do the same if I can make it anybody can make it you know so that's what I want to be remembered I think I wanna be remembered as someone who not only made the changes in my personal life in my business life too to improve but to make changes in other people I don't want to just go through life knowing that it was all about me I want to make sure that what I'm doing impacts others gives them an opportunity to believe in their self and know that they can make it you know sometimes people don't have the greatest upbringings or the greatest starts in life but at any age and no matter what you've been through that the options are endless the book is is white it's your page to write and I think I want to be remembered as somebody that constantly reminds people that there's a better life you know to always improve always make your own story don't let anybody else determine your future you make your own decision the best is yet to come okay so first of all whenever I'm looking to bring somebody on board is work ethic is a really big deal in our in our generation right now you got to have the work ethic I mean my dad Mark's dad used to we you know we talk about it we joke about it now but they taught us how to work you're gonna work you know nothing's given to you and that's been a principle that we carry over into into the into our lives is that you're not own anything in this life and you got to go get it so we look for people that are not afraid to go get what they feel like they deserve you know not afraid to work hard we're looking for people that want to be better than they are right now that's a big thing so whenever we're trying to hire somebody we're not necessarily looking at skill set although that is important but skills can be taught but I can't teach work ethic I can't teach attitude so those are the things that we look for people that want to be better and that will jump on board with us and that we can help build something together I'm looking for somebody that's willing to get out of their comfort zone we feel like we have a rare thing that we can teach people and help them grow and somebody's just willing to learn willing to put the work in and and whatever it takes to improve their self and better their self because it isn't just about what happens at that nine-to-five it's what happens at their personal life and personal development so we want to see them grow in all aspects of their life we want to see them improve in all aspects so if we can get the ceiling off of them and show them that there's more to come than just what they thought they've known and help them on the unknown if they allow us to do that have the work ethic to back it up I think that that's the kind of guys that we're looking for in the future
The True Origin Story: How Two Childhood Friends Built the True Family
This is the longest and most personal film on the channel: Mark and Issac, the two friends behind True, sitting down to tell the whole story in their own words - 13 minutes on family, faith, and how a Central Florida company got built.
The roots are local in the truest sense. Issac grew up around Mulberry, where his parents pastored a church for almost 20 years; Mark was born and raised in Winter Haven. Long before the trucks and the billboards, this was two kids from Polk County who grew up believing you take care of people.
What "family owned" actually changes for you
"Family owned and operated" is on half the trucks in Florida, so it is fair to ask what it is supposed to mean. The honest answer: it changes who is accountable. When the owners live in the county they serve, sponsor the little league teams, and put their own names on the story, a bad job is not a line item in a distant portfolio - it is their reputation at church on Sunday.
- Decisions get made locally, by people you can actually reach
- The company's reputation and the owners' personal reputations are the same thing
- Hiring standards reflect the community - these are the crews' own neighbors' homes
From one trade to a family of companies
The True family grew the way trade companies grow when customers keep asking "do you also do X": plumbing first, then the water restoration that plumbing emergencies create, then AC, roofing, and aluminum construction through the sister companies. If you want the short version of who you are letting into your home, this film is it - and if you want the résumé version, the reviews across this site are that.
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